Online Marketing Courses - Practical Skills Training Specialists For Over 25 Years
Part of an established Worldwide Group of Training Companies Based in Ireland, The UK, Australia and The USA.
Our Courses are Industry Recognised & Internationally Accredited
We train over 3000 people each year.
Benefiting from over 25 years experience in the Training arena.
Why Is Online Marketing Training Applicable To You?
Each Course is based on Essence Training which equips you with the skills you need to have as a Marketeer or any Business Professional in the twenty first century.
Each Programme is designed to provide participants develop transferrable skills which are used on a daily basis by Marketing Professionals worldwide.
This content is currently not covered on traditional Marketing Training Courses which makes any of these courses an excellent next step our current Marketing Graduates and anyone working in a company that uses the internet as part of their business strategy.
Excellent Course Topics & Excellent Lecturers! The Course has enabled me to optimise my website and expose it to the Global Market Place!
Our Course Ethos
Our Ethos is based on Practical Skills Case Study Based Training. Courses are aimed at Business Professionals and take a Fast Track approach to empowering students with a taste of what it is like to work with major brands on Online Marketing and Advertising Briefs.
Each Programme is Industry Recognised and Internationally Accredited enabling you to Develop Essential Skills which are applicable to the Irish Business Market and as well as on an International scale.
Courses are developed and delivered by Industry Professionals and are Accredited by the Association of Advertisers in Ireland. The Association of Advertisers in Ireland are part of the Global Alliance of Advertising Practitioners and are responsible for €800 million euro of Advertising Spend per annum!
Courses Designed To Suit Your Schedule
Diploma in Online Marketing & Advertising with Online Public Relations and E-Commerce - Part Time
Postgraduate Diploma in Online Marketing and Advertising with Online Public Relations, E-Commerce and Arranged Work Experience - Full Time(6 months)
Diploma in Social Media Marketing with SEO & Google AdWords Modules by Distance Learning
Diploma in Search Engine Optimisation with Social Media Marketing & Google AdWords modules by Distance Learning
Diploma in Google AdWords with Google AdSense, Online Marketing & Online Public Relations Modules
Diploma in Advertising with Online Marketing, Online Public Relations and E-Commerce modules by Distance Education
Online Marketing Courses Training Course Model
The Online Marketing Courses benefit from over 25 years experience in the Training arena. Our Ethos is based on Practical Skills Training which is Internationally Accredited enabling you to develop essential skills which are applicable to the Irish market and as well as internationally.
Each Course is based on Essence training which equips you with the skills you need to have as an Marketeer or any Business Professional in the twenty first century.
Courses are developed and delivered by Industry Professionals. Course are also Industry Recognised and Internationally Accredited.
Our Diploma and Postgraduate Diploma courses are designed to provide participants with the opportunity to develop practical skills in Online Marketing and Advertising, Online PR and related areas. These courses will develop you transferrable industry applicable skills which will make you an invaluable asset to any company’s marketing function.
These are skills that each of the above mentioned professions have identified as being essential for anyone working in or planning to work in the business arena.
Online Marketing Courses has devised comprehensive Fulltime Postgraduate Courses and Evening Diploma Courses in Online Marketing and Advertising with additional complimentary modules such as Online Public Relations & E-Commerce which are free of charge.
Online Marketing Courses runs accredited evening Diploma courses in Online Marketing and Advertising, in Dublin's City Centre.
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Online Marketing Courses runs practical six-month postgraduate courses with arranged work experience.
A very high percentage of the work experience placements are converted into fulltime positions by the course leaders. more info...
Online Marketing Courses runs accredited Distance Education Diploma courses in Online Marketing and Advertising, and enrolment is flexible and ongoing. more info...
Online Marketing Courses runs accredited Distance Education Postgraduate Diploma courses in Online Marketing and Advertising, and enrolment is flexible and ongoing. more info...
Google AdWords, Pay Per Click Technologies and Google Analytics have emerged as Powerful Instruments in the battle to achieve Top Results in optimisation of the Web.
Search Engine Optimisation using Goole tools and analytics are the Mechanisms employed to Promote, Publicise and Profile Websites of all kinds from personal endeavours to Big Business and Corporate sites.
The landscape of Marketing, Advertising and Public Relations has changed dramatically in the face of this exciting Development medium and now the Top Ranked Sites get the business in the global as well as local online marketplace.
This Practical Course will enable participants to develop the skills to Manage their Marketing Challenges Online using Google Adwords, Adsense, Google Analytics and Pay Per Click. The Association of Advertisers in Ireland accredits the course.
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Search Engines have revolutionised the way people look for information. It’s not all that long ago that someone looking for information about a particular topic would have to go to the local library and carry out a manual search of the books available to find what they were looking for. Now that search can be done is seconds from your own home using Google, Bing or any one of the many search engines that are now available to consumers.
The technology of search engines is constantly evolving and improving to give more relevant results in a shorter time. It is important for anyone working in the area of web development or marketing and advertising that they are fully aware of this technology and how to harness it to boost their own website rankings.
This course is aimed at anyone who wants to fully understand the concept of Search Engine Optimization and how to apply it in your own business environment. The course starts with the basics of how search engines work and gather information. An understanding of this basic technology is vital to developing search engine friendly websites. The course then goes into detail on the use of Keywords and Linking to boost your websites rankings among the search engines.
Throughout the course the students will be introduced to the many tools that are available online to help optimize your search engine results. A module on web metrics and analysing your search results is included and also a module that covers the use of sponsored advertising or Pay Per Click advertising with particular emphasis on Google AdWords and Google AdSense.
At the end of this course the students will have a full understanding of how to develop and implement a search engine optimization strategy for their organisation.
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This course covers Advertising, introduces the participant to the power of PR and integrates both subjects through Marketing insights. In addition, candidates are given the opportunity to study the effectiveness of E-Commerce and Online Marketing in the creation and development of revolutionary Marketing strategies. The course has been developed jointly by advertising and marketing practitioners and academics. A practical case study based approach is applied to all areas of training. It is independently accredited by the Institute of Commercial Management.
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The area of Social Media and Social Networking has become hugely popular over the past number of years. Websites like Facebook and Twitter have become part of the online culture. Indeed these sites have become so popular in recent years that their terminology has already seeped into the vocabulary. The terms “To Tweet” and "Facebook Page" are now commonly used and understood.
Most of these social networking sites started out as a purely social forum where people could post details of their hobbies and interests and link up with their friends around the world. In the past few years however there has been an increased interest in the use of these sites to help market and advertise brands and products.
This course takes a very practical approach to the topic of Social Media Marketing. The first part of the course introduces the students to the concept of how Social Media websites and how they can be used in marketing. The course then focuses on ten of the most popular social media and social networking sites. These include sites that the students will be familiar with such as Facebook and Twitter and also sites such as MeetUp, Ning and Second Life that are not as well known. Assignments are included for each of these sites to allow the students to get practical experience in using the sites and the various tools and applications that are available.
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Online Marketing Courses, Temple Court, Temple Road, Blackrock, Co. Dublin. Tel: (01) 283 45 79 Fax: (01) 283 45 75
